Marketing to Senior Citizens

Price: 5.90

Learn How to Market to Senior Citizens!

Many marketing efforts mainly target individuals younger than 50, overlooking a crucial demographic—senior citizens. This is a significant oversight. Baby boomers and seniors are a major market segment today. Born between 1946 and 1965, baby boomers, alongside older senior citizens, represent over 70 percent of all disposable income. Considering this fact, they constitute a substantial untapped market.

Compared to younger populations, seniors possess a much higher net worth. This is largely due to their years of investing, saving, and prolonged work life. This makes them an ideal market for savvy business owners with products and services tailored to senior markets.

Understanding your senior audience is more crucial than merely labeling them as senior citizens. It is essential to grasp the specific needs based on the solutions you offer. For instance, if you provide house cleaning services, you can market to all levels of seniors. However, focusing on a particular segment can make your marketing efforts more customer-centric.

The fundamental principles of marketing remain unchanged regardless of the target market. Identify their needs and wants, discover their hangouts, and deliver your offerings in accessible, understandable formats. Simple adjustments can help you create highly targeted information for your audience.